Cooking creators have one of the most repeatable products on the internet, because nobody makes a good recipe only once. They cook it, save it, and come back next month. The question is how much that repeat value is worth as a subscription, and on Vaultiyo the answer is driven by subscriber count, price and retention rather than by a brand sponsorship. The model is public, so the arithmetic below is exact.
| Creator | Subscribers | Monthly price | Earns per day |
|---|---|---|---|
| Starter channel | 4,000 | £7.99 | 32 |
| Mid tier channel | 12,000 | £9.99 | 120 |
| Established channel | 30,000 | £11.99 | 360 |
The rows above are model arithmetic, not invented creator numbers. A cooking creator keeps 90 percent of the subscription price because Vaultiyo charges a flat 10 percent fee, so the math is simply subscribers multiplied by price multiplied by 90 percent, divided across the month. A starter channel of a few thousand subscribers at 7.99 pounds earns around 30 pounds per day, while an established channel of 30,000 at 11.99 pounds earns around 360. You can run your own figures in the creator earnings calculator.
What Determines a Cooking Creator's Earnings
Four levers decide the outcome. Subscriber count moves slowly. Price moves fastest, and cooking tends to price friendly because the audience is broad and casual cooks convert at a low number. Retention is the multiplier, and cooking has naturally good retention because a recipe library is a reference people use weekly. The commission rate is the fourth, fixed at 90 percent on Vaultiyo and often far lower elsewhere. Three of the four are settings you choose.
A Realistic Earnings Range
Cooking prices lower than premium niches like photography, so it leans on volume and retention rather than a high ticket. A channel that publishes weekly meal plans and a searchable recipe archive can hold subscribers for a long time, which is what turns a friendly price into real monthly income. The creators who do best treat the archive as the product and weekly drops as the reason to renew. For the full mechanics, see our guide on how cooking creators make passive income.
The 90 Percent Difference
The fee is why the same audience earns more here. A cooking creator keeps 90 percent on Vaultiyo because the platform charges a flat 10 percent, payouts are daily with no minimum, and agency commission is capped at 20 percent with mandatory agency labelling. On a platform taking 20 percent, an established cooking channel would lose around 40 pounds every day, a weekly food shop handed to the platform every month. The true cost of using OnlyFans shows how that compounds over a year.
Where the Extra Revenue Comes From
The subscription is the base of a cooking creator's income, not the whole of it. The Vault Shop turns a recipe archive into sellable products: a seasonal cookbook, a meal prep system, a batch cooking guide or a printable shopping list pack, each bought on top of the monthly fee. Because these are built once and sold to every new subscriber, they lift income per subscriber without adding ongoing work. A creator who packages a popular set of recipes into a paid download often finds it earns more than several months of that subscriber's membership. Cooking also has one of the most natural reasons to renew of any niche, because people cook every week and a fresh meal plan is a standing reason to stay subscribed. That weekly habit is why cooking, despite its friendly price, holds subscribers long enough for the model to work. The creators who climb the range layer downloads and seasonal bundles onto a base of weekly content, so the same archive earns through the subscription and through the shop at the same time. None of it needs a sponsor, and all of it compounds with the audience already there, which is what turns a low ticket niche into steady monthly income.
How to Increase What You Make
To move up the range, build the recipe archive into something subscribers cannot easily replace, then layer weekly meal plans on top so there is always a reason to renew. Bundle downloadable shopping lists and meal prep guides in the Vault Shop for extra revenue per subscriber. Discovery brings a baseline of new subscribers, and a cooking profile surfaces on the Vaultiyo lifestyle discovery pages without promotion. The broader playbook on price and retention in our creator growth guide applies directly, and the pricing page shows what you keep at each tier.
The shortest path is to publish a searchable archive worth paying for, add a weekly plan subscribers renew for, and price it to stay accessible while retention compounds. You can set up the channel through Vaultiyo creator onboarding in an afternoon.